Blahg

23 August 2015

#BrandManagement  •  #StarWars

It was Star Wars Night at Coors Field last night. Lightsabers were in abundance.

The evening was actually pretty well thought out and less cheesy than I expected. Darth Vader and a handful of his minions were on hand, as were portions of the Force Awakens trailer on the jumbotron, during the video introducing the Colorado Rockies onto the field. Baseball bats were transformed into lightsabers, which was kinda cool.

As part of the festivities, the first 10,000 fans received a Cargo Fett bobblehead. It's clever. Carlos Gonzalez (Right Field) is in the costume of a bounty hunter from the Fett family (Boba and Jango appeared in the movies).

There was also a parade that featured an impressive number of fans dressed up in Star Wars costumes. At one point, the parade wrapped around the entire baseball field. Impressive. Most impressive.

In keeping with the theme, all of the Rockies players assumed identities from the Star Wars universe in this game of Rebels (Rockies) versus the Empire (Mets). Charlie Blackmon, known for his wild and crazy beard, was a Wookiee on the scoreboard.

All of the Mets players were stormtroopers of one type or another. And I've gotta hand it to the Mets fans. A very strong and well organized Denver-based contingent filled out an entire section in left field (so appropriate), decked out in bright orange T-shirts designed specifically for the occasion. They cheered and they cheered loud, to the point where other fans started booing them. That's the kind of fun, festive environment that baseball's all about — and I haven't seen it happen, at least not that well, in Denver all that often.

The Empire struck back once again and pummelled the Rebels 14-9. It was a highly entertaining evening and I can't complain about the Mets' win. I've got a soft spot for New York's other baseball team. And I remember so well attending the very first Opening Day at Citi Field a few years ago. The Mets won and the New York Post ran a snarky headline the next day, ribbing the Mets and their undefeated season — with only 161 games left to go in the season.

Photos taken with the Sony A6000, except the Cargo Fett and parade photos, which were taken with the iPhone 6 Plus

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